Transforming a Complex Product Experience into a Clear Buying Journey

RSM-UK, a leading global provider of audit, tax, and consulting services, approached The Pixel via Adobe with a major challenge. Their UK team was struggling with a legacy Sitecore platform that was expensive, unstable, and hard to use. With thousands of pages of content to manage and a critical licence deadline looming, RSM-UK needed a partner who could deliver stability, efficiency, and scalability - fast.

RSM UK’s existing platform posed significant obstacles:

• High costs - Expensive licence renewals and ongoing maintenance costs.
  

• Instability - Weekly outages and reliability issues.
  

This combination left RSM UK with an underperforming, unstable platform that hindered content creation and wasted resources.

• Poor usability - Content editors found Sitecore cumbersome, inefficient, and frustrating.
  

• Unnecessary complexity - A third-party search solution that was costly and underperforming.
  

• Lack of brand consistency - Over 4,000 pages created ad hoc, without templates or structure, undermining user experience and brand coherence.
  

• Performance issues - Slow load times and failing Core Web Vitals.
  

From the outset, The Pixel invested in a deep pre-sales discovery phase. This not only built trust but also ensured both teams aligned well a foundation that proved critical for success.

Key steps in our approach included:

• Collaborative discovery - Joint workshops to define priorities and map the migration plan.
  
• Focus on pragmatism - Keeping the client grounded in achievable outcomes within the strict six-month deadline.
  
• Innovation - Leveraging brand-new Adobe tooling for automated content migration.‍
• Efficiency first - Designing templates and reusable blocks to standardise content creation.

We delivered a modern, scalable platform using Adobe Edge Delivery Services (EDS) and AEM Universal Editor, with several standout achievements:

• Automated migration - We created a proprietary tool called the Content Connector which programmatically migrated 99% of 4,000+ pages, allowing RSM to keep creating content right up to launch.
  

• Improved editing experience - Universal Editor transformed usability. Editors who had struggled on the legacy system were delighted by the intuitive, visual interface.
  

• Template-driven consistency - Standardised content blocks and templates introduced brand consistency and dramatically reduced time-to-publish.
  

• Stability and performance - Outages disappeared, and site speed jumped to near-instant load times, surprising even RSM UK’s internal teams.

• Future-ready foundation - The platform set the stage for advanced personalisation, better content discovery, and richer engagement.

Within just six months, The Pixel delivered a full migration and platform rebuild that transformed RSM UK’s digital presence.

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Key outcomes included:

• 99% automated migration of 4,000+ pages with minimal manual intervention.
  
  
• Massive efficiency gains in content creation - templates and blocks now allow teams to publish in minutes, not hours. (Can RSM UK provide any anecdotal feedback here?)
  
  
• Near-instant site speed, with pages loading in under half a second. (Are RSM UK okay with The Pixel using stats on page speeds in a case study?)
  
  
• Improved stability, eliminating the outages RSM previously faced. (any additional commentary from RSM UK we can add?)
  
  
• Cost savings from removing the need for expensive third-party tools and reducing ongoing maintenance overhead.
  

Perhaps most importantly, the project created a platform that empowers RSM UK’s content teams, giving them confidence, efficiency, and scalability for the future.