CONTENT, COMMERCE & CUSTOMER JOURNEYS

Hyvä Development Agency for Adobe Commerce

Build Faster, Smarter Adobe Commerce Experiences with Hyvä

Hyvä

Looking to migrate to, or improve an Adobe Commerce or Magento Open Source storefront with Hyvä?

As a Silver Hyvä Partner, The Pixel helps retailers unlock the full potential of Adobe Commerce with high-performing Hyvä storefronts that deliver exceptional customer experiences and improved Core Web Vitals.

Whether you're launching a new website or modernising an existing Adobe Commerce store, our team designs, develops, and supports scalable Hyvä solutions built for long-term growth. 

Hyvä

Why Choose Hyvä?

Hyvä is transforming how Adobe Commerce storefronts are built. Unlike the traditional Magento frontend, Hyvä uses a lightweight, modern framework focused on speed, simplicity, and developer productivity. The result is a storefront that performs better for both customers and search engines.

Hyvä

Benefits of Hyvä

Explore how Adobe Commerce provides the foundation for enterprise-level commerce — combining scalability, extensibility, and AI-driven capabilities to fuel online growth.

Performance by Design

Hyvä removes much of the frontend complexity associated with traditional Magento themes, creating faster storefronts with stronger Core Web Vitals, customer experience and organic search performance.

A Modern Commerce Feature Set

Hyvä provides more than a lightweight frontend. Its growing ecosystem includes reusable UI components, checkout functionality and additional commerce capabilities that support sophisticated ecommerce experiences.

Greater Ownership and Flexibility

Retain control of your storefront code and build around your own requirements, rather than being restricted by the templates, functionality or roadmap of a closed SaaS platform.

Simpler Development and Maintenance

A cleaner frontend architecture makes Hyvä easier to develop, extend and maintain, helping teams deliver new functionality faster while reducing unnecessary technical complexity.

Adobe Digital Experience partner accreditation

Adobe Digital Experience partner accreditation

Hyvä

Is Hyvä Right for Your Business?

Hyvä is an excellent choice for organisations looking to:

Improve website performance
Increase conversion rates
Enhance Core Web Vitals
Accelerate development
Simplify frontend maintenance
Create modern ecommerce experiences
Reduce frontend complexity

Hyvä

Our Hyvä Services

As a Silver Hyvä Partner, The Pixel provides end-to-end services including:

Hyvä Store Development

Designing and building high-performance Adobe Commerce storefronts using Hyvä.

Performance Optimisation

Improving Core Web Vitals, Lighthouse scores, page speed and frontend performance.

UX & Conversion Optimisation

Creating customer experiences that increase engagement and maximise conversion.

Adobe Commerce Support

Ongoing maintenance, upgrades, optimisation and technical support.

Technical Consultancy

Helping businesses define the right architecture, integrations and roadmap for future growth.

Spectrum Brands

A Smooth, Seamless Upgrade with Zero Disruption

University of Law

Seamless, Scalable, Built for Modern Learners

Transforming a Complex Product Experience into a Clear Buying Journey

Hyvä

Why Choose The Pixel?

The Pixel combines deep Adobe Commerce expertise with customer experience, data, AI and performance optimisation. Our approach goes beyond development. We work as an extension of your team to understand your customers, business goals and digital strategy delivering ecommerce experiences that are fast, scalable and built for measurable commercial success.

Our specialists help organisations:

Improve website performance
Increase online revenue
Optimise customer journeys
Modernise Adobe Commerce platforms
Future-proof ecommerce technology

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FAQ's

Frequently Asked Questions

Speak to our Adobe Commerce and Hyvä experts to discover how a high-performance storefront can improve customer experience, increase conversions, and support your long-term digital growth.

What is Hyvä?

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Hyvä is a modern frontend for Magento Open Source and Adobe Commerce. It replaces the traditional Luma-based frontend with a much lighter technology stack, helping retailers create faster, more flexible ecommerce experiences that are simpler to develop and maintain.

Do The Pixel provide Hyvä development services?

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Yes. We design and develop Hyvä storefronts for Magento Open Source and Adobe Commerce, from new builds and migrations through to custom features, integrations and ongoing optimisation.

Do The Pixel provide ongoing Hyvä support?

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Yes. We provide ongoing Hyvä support for Magento Open Source and Adobe Commerce, covering maintenance, upgrades, performance optimisation, new feature development and continuous improvement as your storefront evolves.

Can Hyvä be used with Magento Open Source?

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Yes. Hyvä can be used with Magento Open Source as well as Adobe Commerce. Hyvä Commerce is specifically designed to extend Magento Open Source with Hyvä Theme, Checkout and additional commerce functionality, while Adobe Commerce implementations can use Hyvä Enterprise for compatibility with Adobe Commerce and B2B features.

What is the difference between Hyvä and the Magento Luma theme?

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Luma is Magento’s traditional frontend and relies on a comparatively complex JavaScript and frontend stack. Hyvä was built from the ground up as an alternative, using a simpler architecture designed to improve storefront performance, development efficiency and maintainability.

Can I migrate an existing Magento or Adobe Commerce store to Hyvä?

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Yes. An existing Magento Open Source or Adobe Commerce website can be migrated to Hyvä without replacing the underlying commerce platform. The process typically involves rebuilding the frontend, reviewing custom functionality and extensions for compatibility, and migrating the customer experience onto the new Hyvä storefront.

Will my existing Magento extensions work with Hyvä?

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Many Magento extensions already support Hyvä, with more than 1,000 compatible extensions within the ecosystem. Extensions with frontend functionality may require a Hyvä-compatible version or compatibility module, so extension compatibility should be assessed as part of any migration.

Is Hyvä open source?

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Hyvä Theme is open source and free to use, giving businesses access to the storefront code and greater control over how their ecommerce experience is developed. Other products within the Hyvä ecosystem, including Hyvä Checkout, Commerce and Enterprise, have separate commercial licensing.

Does Hyvä improve Core Web Vitals and organic search performance?

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Hyvä's lightweight frontend provides a much stronger technical foundation for page speed and Core Web Vitals than traditional Magento themes. Improved performance can support organic search performance while also creating a faster experience for customers.

Does Hyvä work with Adobe Commerce B2B?

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Yes. Hyvä Enterprise provides compatibility for Adobe Commerce functionality, including Adobe Commerce B2B features. This allows B2B businesses to benefit from a Hyvä storefront while retaining the capabilities of Adobe Commerce.

EXPLORE

Our Work & Insights

Content, Commerce & Customer Journeys

Hyvä Development Agency for Adobe Commerce

Build Faster, Smarter Adobe Commerce Experiences with Hyvä

Hyvä Development Agency for Adobe Commerce

Digital Strategy & Transformation

PIM Services

Product Information Management 'PIM' consultancy and scalable product data platform implementation.

AI & Data-Driven Experiences

Design and deliver AI-powered customer experiences using Adobe CDP, personalisation, and real-time data — turning insight into action across every touchpoint.

AI & Data-Driven Experiences

Performance & Optimisation

Continuous optimisation of digital commerce performance through CRO, testing, analytics, and data-led experimentation — improving conversion, AOV, and revenue.

Performance & Optimisation

Content, Commerce & Customer Journeys

Create connected content and commerce experiences with Adobe Commerce and AEM — optimising end-to-end customer journeys from acquisition to retention.

Content, Commerce & Customer Journeys

Digital Strategy & Transformation

Define and deliver digital transformation strategies that align technology, data, and customer experience — enabling scalable growth on the Adobe DX platform.

Digital Strategy & Transformation

Digital Strategy & Transformation

Digital Platform Migration

Seamlessly migrate to a modern digital platform that drives agility, performance, and customer engagement.

Digital Platform Migration

Digital Strategy & Transformation

Manufacturing Digital Twin

Optimise manufacturing processes with digital twin technology for real-time insights and efficiency.

Manufacturing Digital Twin

Digital Strategy & Transformation

Public Sector Digital Transformation

Driving innovation in the public sector through digital modernisation, efficiency, and citizen-focused experiences.

Public Sector Digital Transformation

Digital Strategy & Transformation

Scaling for Growth

Empower your business to scale seamlessly with digital strategies and foundations built to deliver agility, efficiency, and innovation.

Scaling for Growth

Digital Strategy & Transformation

Digital Transformation

Unlock the full potential of your digital ecosystem with a transformative strategy that accelerates innovation and growth.

Digital Transformation

AI & Data-Driven Experiences

AI-Powered Search & Discovery

Improve user experience and conversion rates with AI-powered search solutions that deliver personalised and contextually relevant results.

AI-Powered Search & Discovery

Hyvä Solstice

Product Discovery: Why Trust and Reviews Continue to Shape Consumer Decisions

The way consumers discover, research and purchase products is constantly evolving.

Product Discovery: Why Trust and Reviews Continue to Shape Consumer Decisions

Four Award Nominations for The Pixel!

eCommerce awards 2026

Four Award Nominations for The Pixel!

Conversational Attributes in AI Search

What Retailers Need to Know

Conversational Attributes in AI Search

The Pixel Retail Event May 2026

At Adobe, White Collar Factory, London

The Pixel Retail Event May 2026

The Pixel Named 2026 Adobe Customer Experience Orchestration Emerging Partner of the Year

Adobe Summit 2026

The Pixel Named 2026 Adobe Customer Experience Orchestration Emerging Partner of the Year

Server-Side Tag Management (sGTM)

The future of tracking is already here

Server-Side Tag Management (sGTM)

Data Audits That Turn Uncertainty Into Action

Uncover gaps, fix inconsistencies, and build a data foundation you can confidently act on

Data Audits That Turn Uncertainty Into Action

Why Your Digital Tracking Is Probably Broken

(And Costing You More Than You Think)

Why Your Digital Tracking Is Probably Broken

AI Readiness

A Practical Starting Point for AI Adoption

How Much Value Could AI Unlock in Your B2B Business?

The Pixel's B2B AI Readiness & Opportunity Calculator

How Much Value Could AI Unlock in Your B2B Business?

Turn Customer Feedback Into Revenue

With The Pixel’s Trustpilot Integration for Adobe Commerce

Turn Customer Feedback Into Revenue

Frictionless Shopping in Action

Frictionless Shopping in Action

Building flexibility and customisation

Building flexibility and customisation

Digital Transformation

Digital Transformation

Migrating for Growth

Migrating for Growth

Transforming a Complex Product Experience into a Clear Buying Journey

Transforming a Complex Product Experience into a Clear Buying Journey

Transforming eCommerce with Personalisation

Transforming eCommerce with Personalisation

Bringing Colour to Commerce

Bringing Colour to Commerce

Scaling for Black Friday and Cyber Monday

Scaling for Black Friday and Cyber Monday

Science In Sport

Science in Sport: Inspiring Through Storytelling

Science in Sport: Inspiring Through Storytelling

Science In Sport

Unlocking Customer Insight

Unlocking Customer Insight

A Digital-First B2B Platform Built for Growth

A Digital-First B2B Platform Built for Growth

SCIENCE IN SPORT

Personalisation at Scale

Personalisation at Scale