Frictionless Shopping in Action

Omni-channelPerformanceOptimisation
Driving Sales Through Real-Time Stock Visibility and Seamless Checkout

Screwfix, a top UK retailer for trade tools and hardware, serves both professionals and DIYers. With growing customer expectations and expansion into France, Screwfix aimed to streamline its online experience.

Partnering with The Pixel, Screwfix implemented backend improvements to remove shopping friction. Real-time stock updates, a redesigned checkout, and enhanced omnichannel fulfilment via Cintiro created a faster, smarter journey—boosting conversions and customer satisfaction.

challenge

Helping Customers Buy With Confidence

Screwfix customers, often on jobs or tight timelines, need quick, reliable info. Legacy systems created issues like:

  • Gaps between online and in-store stock data
  • Inconsistent local availability
  • Checkout delays due to outdated stock info
  • Limited visibility of fulfilment options

The goal: equip customers with accurate, real-time stock info to shop confidently and quickly.

APPROACH

Removing Barriers to Purchase

Focusing on behind-the-scenes functionality, The Pixel tackled customer friction by:

  • Identifying checkout and UX pain points
  • Integrating real-time store-level stock visibility
  • Leveraging Cintiro for smarter delivery and click-and-collect
  • Enhancing store mapping for trade counter pickups
  • Improving basket and product recommendation logic

These upgrades created a smoother, faster shopping experience.

SOLUTION

Real-Time, Local, and Seamless

Phase 1: Real-Time Stock Lookup
Live stock info on product and checkout pages reduced cart abandonment.

‍Phase 2: Geographical Stock Visibility
Customers could now see which nearby stores had items in stock.
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Phase 3: Fulfilment Integration via Cintiro
Delivery and pickup options became clearer and more reliable through Cintiro.

‍Phase 4: Checkout and Basket Enhancements
Real-time stock checks ensured a seamless journey from cart to confirmation.

Adobe CommerceAdobe Target
results

A Smoother Experience, Stronger Sales Foundations

Screwfix’s upgrades led to:

  • Faster decisions with real-time local stock data
  • A more dependable checkout experience
  • Better conversion rates through smarter fulfilment options

With a strong foundation in place, Screwfix continues to refine the platform—proving that great design often works best when it’s invisible.