Mobile phone displaying Screwfix website with a search bar and a map showing a location in Wattrelos.

Mobile screen showing the Screwfix website with a search bar, location Wattrelos, and a map with a red location pin.

Frictionless Shopping in Action

Driving Sales Through Real-Time Stock Visibility and Seamless Checkout

Screwfix, a top UK retailer for trade tools and hardware, serves both professionals and DIYers. With growing customer expectations and expansion into France, Screwfix aimed to streamline its online experience.

Partnering with The Pixel, Screwfix implemented backend improvements to remove shopping friction. Real-time stock updates, a redesigned checkout, and enhanced omnichannel fulfilment via Cintiro created a faster, smarter journey—boosting conversions and customer satisfaction.

Smartphone screen showing Screwfix website with a red banner announcing sales and 10% savings on Dewalt tool storage.

Silver Kasp hardened padlock with shackle on a blue background.

Person wearing gloves using an angle grinder to cut or smooth a piece of wood, with sparks flying.

Close-up of a gloved hand holding a blue cordless drill with a bit attached, drilling into wood.

Chrome single-handle bathroom faucet on a blue background.

Screenshots of Screwfix mobile site showing sale offers including 10% off DeWalt tool storage, 10% off DeWalt cordless tools, 15% off Flomasta radiators, and €20 off a pack of 10 spotlights.

challenge

Helping Customers Buy With Confidence

Screwfix customers, often on jobs or tight timelines, need quick, reliable info. Legacy systems created issues like:

Gaps between online and in-store stock data
Inconsistent local availability
Checkout delays due to outdated stock info
Limited visibility of fulfilment options

The goal: equip customers with accurate, real-time stock info to shop confidently and quickly.

APPROACH

Removing Barriers to Purchase

Focusing on behind-the-scenes functionality, The Pixel tackled customer friction by:

Identifying checkout and UX pain points
Integrating real-time store-level stock visibility
Leveraging Cintiro for smarter delivery and click-and-collect
Enhancing store mapping for trade counter pickups
Improving basket and product recommendation logic

These upgrades created a smoother, faster shopping experience.

Three screenshots of a mobile tool store app displaying tool categories, cordless hammer drills with prices 278€ and 207€, and a detailed product page for a Bosch cordless hammer drill priced at 278€.

Two smartphones displaying an online shopping cart for a Bosch hammer drill on the Screwfix website with product details, price, delivery estimate, and checkout options.

SOLUTION

Real-Time, Local, and Seamless

Phase 1: Real-Time Stock Lookup
Live stock info on product and checkout pages reduced cart abandonment.

‍Phase 2: Geographical Stock Visibility
Customers could now see which nearby stores had items in stock.
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Phase 3: Fulfilment Integration via Cintiro
Delivery and pickup options became clearer and more reliable through Cintiro.

‍Phase 4: Checkout and Basket Enhancements
Real-time stock checks ensured a seamless journey from cart to confirmation.