Man wearing black running up an outdoor ramp from a shaded underpass into sunlight.

Man jogging out of a tunnel lit by wall-mounted lights with concrete walls and greenery in the background.

Personalisation at Scale

Personalised Customer Experiences with Adobe Integration

In the fiercely competitive sports nutrition market, personalised customer experiences are not just desirable—they're essential. Science in Sport (SiS) recognises this imperative and, with expert guidance from The Pixel, embarked on an ambitious integration of Adobe's cutting-edge digital suite—their goal: to unlock personalisation at scale.

Mobile screen showing an online shopping basket with one item, GO Isotonic Energy Gel 30 Pack in Blackcurrant, priced at £31.50 with 25% off, and a yellow checkout button.

Website homepage showing cyclist in racing gear riding a bike with the text 'COME BACK STRONGER' and a yellow 'SHOP NOW' button.

Man in black cycling outfit riding a road bike indoors against an orange wall with text promoting a new indoor cycling range.

Two men preparing a sports drink together in a dimly lit setting.

Three smartphones displaying an energy and hydration product website with categories, a cyclist image, and product listings including gels and powders.

PROBLEM

Challenges in Personalising Online Experiences for SiS

For SiS, the challenge of engaging every athlete and fitness enthusiast with a distinctive, customised online experience was both crucial and hard to achieve. The current infrastructure fell short in aligning with the ever-evolving requirements of their varied clientele or capitalising on the abundant data available to them.

The concept of personalisation remained more of an aspiration rather than a tangible reality, highlighting the gap between ambition and execution.

APPROACH

Mastering Customer Experiences with Adobe Commerce & Experience Platform

At The Pixel, we approached SiS's challenge not just as a technical hurdle, but as a strategic imperative. Our objective was clear: to harness Adobe Commerce’s capabilities in concert with Adobe Experience Platform, including Adobe Real-Time CDP and Adobe Target.

This trio promised a synchronised solution that could predict, adapt, and respond to individual customer behaviours—coalescing into a genuinely personalised shopping experience.

Smartphone screen showing SIS website featuring Energy & Hydration products with a man drinking from an energy gel packet and a yellow Shop Now button.

Smartphone screen showing a product overview with a video thumbnail of a woman exercising and key features of an energy gel product listed.

Man riding indoor bike with text promoting new indoor range and shop button, below a woman jogging wearing sunglasses with fitness motivation text.

Two smartphones display the Science in Sport website, one showing product listings of energy gels and chews, the other advertising optimum hydration with a woman drinking from a bottle.

SOLUTION

Unleashing Adobe's Integrated Ecosystem

Leveraging the robust out-of-the-box integrations of Adobe's suite, we architected a cohesive ecosystem where data, insights, and customer engagement converge seamlessly. Adobe Commerce serves as the foundation — enabling scalable online retail operations with ease.It flows into Adobe Real-Time CDP, where customer data is not a frozen snapshot, but a living, breathing profile that adjusts in real-time. From these insights, Adobe Target crafts highly individualised content and product suggestions, capturing the unique needs and desires of each visitor.

Online sports nutrition shop page featuring categories cycling, running, gym, football, triathlon, and goal setting, customer reviews, and a hashtag #FUELEDBYSCIENCE with various sports action photos.

RESULTS

The results speak volumes

Science in Sport's personalised commerce solution, powered by Adobe's suite and expertly integrated by The Pixel, marks a new era for sports nutrition retail. This is a quintessential example of how savvy businesses leverage technology for customer-centric success—an embodiment of strategic thinking, tailor-made solutions, and a commitment to results. Through on-point expertise and dynamic execution, SiS is not just competing—they’re leading the pack in the digital race.‍

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Faster Time to Market:
SiS's integration was completed swiftly, reducing go-live time and boosting competitive edge

Cost Efficiency: The use of out-of-the-box features meant a lower total cost of ownership and a more focused investment on strategic personalisation.

Ready for the Future: The infrastructure is built to last, with easy upgrading and new feature additions ensuring SiS stays ahead of the curve.

True Personalisation Achieved: Each customer now enjoys a unique, adaptive experience that resonates with their individual performance goals and preferences.