Fun4Kids, the outdoor toy specialists, have this month announced their Year on Year growth rate. From October 08 till October 09 Fun4Kids has grown by 230%.
Yes that’s 230%. Yes that’s not bad. Why are we telling you all this? Well, that’s because it was about a year ago that The Pixel jumped on board with Fun4Kids to attempt to expand the business’ online presence, and with it, the business. Read More…
This is not a tutorial entitled ‘How to Become a Copywriter’. You’ll find plenty of those on the web. This is a guide that we at The Pixel think will help you quickly improve the copy on your website using just a few easy pointers.
So if you think your blog articles or product descriptions could do with a little TLC then why not take some time applying the 4 points below: Read More…
You may have noticed the word ‘Beta’ above our blog. Although our new blog site is our current pride and joy, the truth is it was all a bit of an accident.
The Pixel’s blog site’s only reason for being is the amazing concept art we had drawn for our original new website design. The scene below was drawn from scratch and was bound to be our new flash based website. However, things gradually changed and we revised our design to be totally modelled in 3D animation – discarding our lovely pictures. Read More…
Jubilation! We at right honourable The Pixel always knew how much hard work and sweaty-ness went into our new blog site – but we had no idea anyone else had even noticed.
But they have. Today we feature on world renowned The CSS Awards website as Site of the Day! Canst thou barely believe it? We can – with a score of 8.09 we’re top of the premier style league. And if all you good, good, attractive noblemen and women out there vote with your mouse clickers, you may help us achieve Site of the Month. Read More…
Greetings my friendly little cyber-cherubs. As you’ve correctly assumed I have something to divulge. So cometh near, as tis’ the season for good cheer, and Christmas themed email marketing campaigns that woo audiences with a festive selection of treats.
Once again we got our marketing, email and promotional heads on to perform yet more noble deeds for wonderfully original outdoor toy specialist Fun4Kids. We sent a mailout last week devoted to Christmas gift ideas, adorned with festivities – and let me tell thee, it was a right old success. Read More…
We noticed some rather interesting statistics on the 4th Nov (the day The Pixel’s Blog featured on Smashing Magazine’s homepage, in case you’d forgotten…).
66% of users on the day were using Mozilla Firefox compared to only 8% using Microsoft’s Internet Explorer. To put this in context (just in case you’re wondering), IE usual commands a 65% market share of the web in total, and Firefox usually around 26%*. Read More…
Ladies and gentlemen, I am very pleased to announce that The Pixel has scored highly in Smashing Magazine’s ‘50 Beautiful and Creative Blog Designs’. In fact, we currently feature on the website’s homepage*: Smashing Magazine.
Smashing Magazine is a hugely popular and trusted web design publication that keeps its finger firmly on the pulse of the latest trends. We’re very proud to have been acknowledged by them for our efforts. Read More…
Tis’ a beautiful time of the year for a good old, new fashioned mailout. And a good mailout we’ve produced my megabyte-chomping companions, this time for the adventurous and playful outfit Fun4Kids.co.uk.
Our humble yet exceptional mailout has a somewhat outdoorsy, action, extremeness, aimed at plucky youngsters that like nothing more than to ride around on electric vehicles till their gutsy heart’s content. Read More…
Here at The Pixel we’re currently smack bang in the middle of producing our latest video banner for Play.com – and this time it’s for the new Sam Rockwell flick ‘Moon’.
Directed by no other than David Bowie’s son, Duncan Jones (I think he changed his name so no-one would know), ‘Moon’ follows astronaut Sam Bell – a solitary lunar employee who experiences a personal crisis at the end of his three-year stint on, well, the moon. We won’t give anything else away, mostly because we only get given trailers, so we haven’t seen it. Read More…
What a difference words can make. Since we at The Pixel offered our copywriting services to Fun4Kids.co.uk – the ecommerce children’s outdoor toy specialists – we’re please to announce that sales have risen to new heights.
One of the main reasons for the increase in sales may well be the unique copy written per new product. Previously, as is the case with most ecommerce businesses, manufacturer provided text was used for each product listing. Read More…
