OSPREY LONDON started life in 1980 making handcrafted leather belts; it is now one of the UK’s leading independently owned luxury leather and retail companies. In 2019 OSPREY LONDON & The Pixel undertook a redesign of the existing OSPREY LONDON ecommerce store, that included a range of new functionality and services to improve the customer journey and UX for both desktop and mobile users.
The upgrade to Magento 2.3.5 enabled many features and improvements to help future proof the OSPREY LONDON website.
Magento Commerce 2.3.5 allows merchants to install security fixes without applying the hundreds of functional fixes and enhancements that a full quarterly release includes.
Adobe’s AI tool that uses artificial intelligence and machine-learning algorithms to perform a deep analysis of shopper data to create highly engaging, relevant, and personalised experiences.
Page Builder enhancements
Existing Page Builder pages can now be saved as templates and then used to create new CMS Pages elsewhere on site.
Digital Wallet Payments
PayPal Checkout and Amazon Pay were both integrated as payment options. Both checkout systems let customers log into their PayPal or Amazon account to pay for items hassle-free, eliminating the need for inputting billing and shipping information.
The Amasty Shipping extension allowed the generation of multiple custom shipping methods, including Next Working Day Delivery with specific time slots that are geographically relevant to the individual customer’s location.
The Klevu on-site search platform uses Natural Language Processing and self-learning technology to enable a personalised experience and contextually relevant search catalog to enrich the depth and relevance of search results. OSPREY LONDON used a sticky header feature with Klevu to keep search results consistently visible while browsing.
Nosto onsite product recommendations and personalisation enables the analysis of the unique browsing and buying behavior of every visitor to the site, which then builds individual customer profiles and displays the most relevant products across the website.
Loqate Postal Certification & Postcode Lookup
Loqate postal certification delivers a postcode lookup API providing accurate real-time address data in the checkout, facilitating a more streamlined process and more accurate shipping rates calculation.
Hotjar Behavior Analytics
Hotjar provides heatmaps, session recordings and pop-up surveys that allows OSPREY LONDON to continue to monitor what parts of the site are being used by visitors and how, to continually improve the experience.