Catering for B2B and B2C

Building flexibility and customisation for commercial success

Co-founded in 1974, Baker Ross is a family owned and run business whose innovative ideas have led it to become one of the leading suppliers of arts & crafts to schools, playgroups and organisations in the UK, currently offering over 3,000 products in their catalogues.

74.18%
Increased Transactions
+50.57%
Increased Revenue
+22.43%
Increased Conversions
Future proofing for flexiblity
Problem

Future proofing for flexiblity

A new platform with scope and flexibility to fully customise and cater for the very specific needs of Baker Ross’ B2B and B2C customers. A requirement to cater for 12 international stores, feature a custom checkout that integrated with Shipping GFS, integrated WordPress blog, and more.

The new site’s primary objective was to increase new users, conversion rate and ultimately site transactions as a result of the improved user experience and functionality.

Approach

Collaboration and operational excellence

Collaborative workshop planning and detailed reviews of all angles of the business to help us plan for the future. Looking at both B2B and B2C customer needs, retail stores, levels of customisation needs and how to make the end-to-end user experience as smooth as possible with all integrations and upgrades thought about.

Creating operational excellence for internal teams to easily manage and coordinate activities.

Collaboration and operational excellence
Creating a unique tailored shopping experience
Solution

Creating a unique tailored shopping experience

Full migration to Adobe Commerce utilising and integrating all its abilities. We revised and streamlined shipping functionality with Shipping GFS and improved Layered Navigation for Magento 2 (from Amasty) to create a more unique and tailored customer shopping experience.

We improved and made more relevant search with Klevu, created a subscription model and better category pages. We added translation applications to cater for the multiple regions, increased personalisation, promotional codes, optimised checkout and customer reviews.

Results

Driving exceptional growth to the leading suppliers of arts & crafts

Results

Driving exceptional growth to the leading suppliers of arts & crafts

74.18%

Increased Transactions

+50.57%

Increased Revenue

+22.43%

Increased Conversions