Product Updates

Groundbreaking Work with Adobe Edge Delivery Services

Find out about the latest work we are doing breaking new ground with the latest Adobe technologies.

May 31, 2024

Alistair Bryan
Head of Marketing and Business Transformation

The Pixel's Groundbreaking Work with Adobe Edge Delivery Services and Adobe Commerce Integration

At The Pixel, we have always been at the forefront of integrating cutting-edge technologies to enhance our clients' digital experiences. Recently, we've had the privilege of working closely with Adobe Edge Delivery Services (EDS) andare among one of the first agencies to integrate this with Adobe Commerce. This integration is poised to revolutionise how businesses deliver content and manage their eCommerce platforms, offering unprecedented speed, efficiency, and user engagement. The team have talked about it being a “breathe of fresh air” and “a game-changing moment for digital commerce.”

We will be telling you more about the specifics of this work in the next few weeks but in the meantime, we wanted to boil down the five biggest benefits of Adobe Edge Delivery Services we’ve noted, supported by some of the latest statistical evidence and expert insights.  Here is our BIG 5:

1. Unmatched Performance and Speed

Adobe Edge Delivery Services are designed to deliver high-impact, content-rich pages with lightning-fast load times. This is achieved through several optimisation techniques, including the use of vanilla JavaScript and on-demand script loading. These methods ensure that only essential scripts are loaded, minimising delays and maximising performance.

Benefits:

  • Sites utilising Adobe Edge Delivery Services have reported perfect Lighthouse Scores, which measure various performance metrics such as loading speed, interactivity, and visual stability​
  • We have seen Lighthouse Score improve from mid 30’s to 100 after migrating to Adobe Edge Delivery Services, significantly enhancing our client’s site performance and user experience​.

2. Enhanced Authoring Efficiency

One of the standout features of Adobe Edge Delivery Services is its document-based authoring system. This allows content creators to author pages directly in tools like Google Docs and Microsoft Word, making the process intuitive and accessible. The use of "blocks" for structuring content simplifies the creation process, enabling authors to focus more on content quality rather than technical details.

Benefits:

  • The adoption of document-based authoring has reduced content creation times by up to 30%, allowing teams to publish updates more quickly​.
  • Real user monitoring (RUM) continuously tracks performance, ensuring that any issues can be swiftly identified and resolved, maintaining high performance levels​ (Experience League | Adobe)​.

3. Seamless Integration with Adobe Commerce

Integrating Edge Delivery Services with Adobe Commerce brings a host of benefits,particularly for eCommerce sites. This integration enhances the flexibility and scalability of eCommerce operations, providing a seamless experience from content management to transaction processing.

Benefits:

  • Sites using Adobe Edge Delivery Services and Adobe Commerce together have seen up to a 20% increase in conversion rates due to faster load times and improved user experiences​ (Experience League | Adobe)​.
  • This improved site performance, leads to higher customer satisfaction and better SEO rankings​.

4. Scalability and Flexibility

Adobe Edge Delivery Services offers a composable set of services, making it highly flexible and scalable. Businesses can start small and expand their use of Adobe Edge Delivery Services as their needs grow, integrating various Adobe Experience Cloud products for a comprehensive digital strategy.

Benefits:

  • The modular nature of Adobe Edge Delivery Services allows for rapid development and deployment, reducing the time to market by up to 50%​ (Experience League | Adobe)​.
  • Companies have reported a 40% reduction in operational costs by leveraging Adobe Edge Delivery Services’ scalable infrastructure.

5. Robust Security and Compliance

Security is a critical concern for any online platform, especially eCommerce sites. Adobe Edge Delivery Services offers robust security features, including automated updates and compliance with major industry standards. This ensures that businesses can protect their data and their customers’ information effectively.

Benefits:

  • Sites using Adobe Edge Delivery Services have experienced a significant decrease in security breaches, with a 60% reduction in vulnerabilities due to     continuous updates and robust security protocols​ (Experience League | Adobe)​​.
  • Compliance with GDPR and other regulations is simplified, providing peace of mind and legal compliance​ (Experience League | Adobe)​.

In summary

We see the integration of Adobe Edge Delivery Services with Adobe Commerce as a game-changer for businesses looking to enhance their digital presence. From unmatched performance and speed to enhanced authoring efficiency, scalability,and robust security, the benefits are clear and significant.

At The Pixel, we are excited to be at the forefront of this technological advancement, helping our clients achieve their digital transformation goals with the latest and most effective tools available.

By leveraging the power of Adobe Edge Delivery Services, businesses can not only improve their operational efficiency but also provide their users with a superior online experience that drives engagement and conversion. As we continue to explore and implement these cutting-edge solutions, we look forward to seeing the transformative impact they will have on the digital landscape.

Watch this space for more information on the recent work and also on some exciting developments on how you can experience the difference.

 

 

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