The Pixel September Retail Event

We had an incredible day at The Pixel Retail Event, hosted at the Adobe Offices in the White Collar Factory, London on Wednesday 17th September.

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A huge thank you to our customers, retailers, partners, and The Pixel team who attended and supported the event - your energy and insights made it a success.

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Highlights from the Day

One of the standout moments was, as always, the retailer roundtables and networking sessions. These conversations offered valuable opportunities to exchange real-world eCommerce strategies, challenges, and success stories across the industry.

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Key Talks & Sessions

The agenda was packed with inspiring talks and practical insights, including:

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Bulk's UX Transformation - Rhys Lynch of Bulk.
Presentation covered moving beyond traditional project-based delivery to a product-first mindset, embracing true agile methodologies that prioritise continuous improvement and customer value. This shift empowers us to craft more seamless and impactful digital experiences, with adaptability at the core.

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From Legacy to Leading Edge: Transforming The University of Law’s Digital Experience - Edward Scott-Finnigan.
‍Talk covering the new website launch of the University of Law website with a focus on customer journey mapping, product detail page improvements, UX and design/brand.

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Turn Customers into Advocates with Exceptional Payment Experiences with Stripe - Dave O’Leary
‍presented on how customers want speed, choice and flexibility with payments.

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User Testing Your Way to Better Design – Kimberly Rodrigues & Reuben Bowles, The Pixel.
‍Insights on how real users often reveal hidden pain points and natural behaviour patterns that can’t be uncovered in theory alone. Even small tweaks informed by testing can have a big impact - improving clarity, building user confidence, and enhancing overall usability. By iterating based on actual user behaviour, businesses can create smoother, more intuitive digital experiences. Testing not only helps avoid costly mistakes, but also saves time and leads to smarter, evidence-based design decisions.

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Future Impact of Generative Engines - Eve Clements & Jodie Stead, The Pixel.
‍Presentation covering the current landscape and the future of AI in search. Search isn’t dying or being replaced, it’s fragmenting. Consumer behaviour has shifted dramatically. Today’s shoppers are just as likely to turn to TikTok for product recommendations, Reddit for honest reviews, or ChatGPT for personalised shopping lists as they are to use Google. In this fractured search landscape, brands need to play offence, not defence. The role of digital marketing is moving beyond chasing clicks; it's about building visibility, credibility, and trust directly within the spaces and platforms where customers are searching. Success now depends on ensuring your brand is present, authentic, and discoverable in every corner of the evolving digital ecosystem.

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The Pixel Update and eCommerce Trends - Aynsley Peet, The Pixel.
Latest updates from The Pixel featuring insights, key website developments, and standout features from across The Pixel customer base. The presentation then focussed on latest eCommerce trends, marketing channel performance and the results of The Pixel survey that asked 1,000 online shoppers for their feedback on factors driving online trust with focus on website speed, personalisation, cookies and security. ‍

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Looking Ahead

We’re already excited to start planning our next Retail Event in 2026 which will take place on Wednesday 4th February 2026. If you’d like to join us at future events, please get in touch with The Pixel team - we’d love to see you there.

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