Product Updates

Why Now is the Time to Modernise Your Front-End

With Adobe's Universal Editor and Edge Delivery Services

June 13, 2025

Aynsley Peet
Head of Growth

If you’re like many businesses we speak to every day, you probably recognise the symptoms of a digital platform that’s starting to hold you back. Maybe it’s the endless reliance on development teams just to make simple content changes. Maybe your site performance feels sluggish, causing frustration for both your teams and your customers. Or perhaps you’re worried that your technology stack is getting harder — and more expensive — to maintain as it ages.

These are common challenges for organisations running on legacy front-end systems. While these setups may have once felt cutting-edge, they can quickly become blockers to business agility, customer experience, and digital growth.

That’s why at The Pixel, we’ve made it our mission to help brands break free from legacy limitations. We’re proud to have been one of the first agencies in the UK to integrate Adobe Edge Delivery Services (EDS) with Adobe Commerce, helping our clients transform their customer experiences with faster, leaner, and more scalable digital solutions.

With multiple EDS projects already under our belt, we’ve seen first-hand the dramatic improvements this technology delivers. And now, with Adobe’s Universal Editor entering the market, we believe there’s an even greater opportunity to unlock next-level editorial control and performance.

Why Modernise? The Challenges of Legacy Front-Ends

Many organisations still rely on legacy front-end systems that:

  • Require developer involvement for even the smallest content changes
  • Struggle with slow page load speeds and poor SEO performance
  • Are expensive and time-consuming to maintain
  • Risk falling behind on Adobe’s innovation curve

The Case for Adobe Universal Editor and Edge Delivery Services

Simplify Editorial Workflows

Empower your content teams with WYSIWYG, on-page editing — no developer required. Adobe’s Universal Editor makes content management faster, easier, and more intuitive than ever before.

Accelerate Time-to-Market

Launch campaigns, update messaging, and manage digital content at speed. Reduce your dependency on developer teams and put control back in the hands of your marketers.

Boost Site Performance

With Edge Delivery Services, you’ll benefit from serverless architecture that delivers content faster than ever, improving:

  • Page speed (up to 40% faster load times)
  • SEO rankings
  • User engagement and conversion rates

Reduce Costs and Technical Debt

Consolidate your digital stack, reduce operational costs, and eliminate the overhead of managing custom legacy code — saving up to 50% on ongoing maintenance and infrastructure.

Stay Future-Proof with Adobe’s Roadmap

By aligning with Adobe’s Universal Editor and EDS, you ensure compatibility with Adobe’s future enhancements, avoiding costly replatforming down the line.

Experience the Universal Editor for Yourself in PX Lab

We don’t just talk about these innovations — we show them. Through our PX Lab product, you can get hands-on with Adobe’s Universal Editor in a real-world, production-like environment. See exactly how it works, explore the authoring experience, and envision what it could do for your business.

The Pixel: Your Trusted Adobe Partner

With years of experience in Adobe Commerce and Experience Manager implementations, and as an early adopter of EDS, The Pixel is uniquely positioned to help you:

  • Assess your readiness for migration
  • Design a future-proof digital architecture
  • Deliver high-performance experiences at scale
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Why Now is the Time to Modernise Your Front-End

With Adobe's Universal Editor and Edge Delivery Services