ADOBE PARTNERSHIP

Adobe Real‑Time CDP

Real-time customer profile activation.

OVERVIEW

Centralise Customer Data & Drive Action in Real Time

In today’s omnichannel landscape, customer data often lives in silos—making it difficult to act quickly or cohesively across touchpoints. Adobe Real‑Time CDP unifies B2C and B2B profiles, segments, and real-time behaviours across all channels, enabling personalised experiences at scale. At The Pixel, we use it to build unified data foundations that unlock faster insights and smarter customer engagement.

adobe target

Why Adobe Real‑Time CDP?

Learn how Adobe Real‑Time CDP helps you unify data, enhance insight, and act instantly—backed by enterprise-grade ROI and trusted industry research.

Substantial ROI & Rapid Payback

A 2023 Forrester Total Economic Impact™ (TEI) study reported a 431% return on investment, with payback in under six months and $534M in net revenue benefit over three years when using Adobe RT‑CDP, Journey Optimiser, and Customer Journey Analytics.

Operational Efficiency

The same report found a 30% improvement in analyst productivity, a 20% gain in campaign orchestration efficiency, and over 8,000 hours saved for marketing teams.

Strong Results in Europe

A regional EMEA spotlight reported a 291% ROI, 30% uplift in team productivity, and over €10 million in total business value.

Real-Time Activation & Identity Resolution

Adobe RT‑CDP supports cookieless identity resolution, federated data ingestion, predictive segmentation, and activation across multiple destinations—all in real time.

Substantial ROI & Rapid Payback

Operational Efficiency

The same report found a 30% improvement in analyst productivity, a 20% gain in campaign orchestration efficiency, and over 8,000 hours saved for marketing teams.

adobe target

Key Benefits & Use Cases

Adobe Real‑Time CDP brings together data, insight, and activation—fast and compliantly.

Unified Customer Profiles

Merge known and anonymous data into real-time, usable profiles.

Real-Time Segmentation

Create precise audience segments instantly, using behavioural, demographic, or transactional data.

Immediate Channel Activation

Sync audiences with on-site personalisation, email, paid media, and third-party tools.

Built-In Privacy & Governance

Fully aligned with GDPR, consent frameworks, and enterprise-grade access controls.

Scalable, Open Framework

Expand flexibly across use cases with APIs, edge delivery, and B2B enrichment tools.

Break Down Data Silos

Connect and unify data from CRM, web, apps, offline, call centres, and beyond—into a single customer view.

Deliver Personalised Experiences in Real Time

Use live data to trigger offers, messages, and journeys the moment they’re needed.

Future-Proof Customer Targeting

Transition to first-party data strategies with durable identity resolution in a cookieless world.

Achieve ROI Quickly

See value in under six months with measurable time and cost savings across data and marketing teams.

ADDRESS THE CHALLENGE

How The Pixel Uses Adobe Real‑Time CDP

At The Pixel, we implement Adobe Real‑Time CDP to help clients connect fragmented data, build detailed customer profiles, and activate journeys across Adobe and non-Adobe platforms. Whether delivering web personalisation, powering lookalike audiences, or enriching email automation, our approach is grounded in speed, governance, and measurable impact.

Discover Adobe DX

ADOBE GOLD PARTNER

Adobe Partnership

Reduce page load times through advanced caching, minification, and lazy loading. Implement Content Delivery Networks (CDNs) for faster global access. Optimise hosting environments and server configurations for peak performance