ADOBE PARTNERSHIP

Adobe Experience Platform (AEP)

Unified platform for customer data.

OVERVIEW

Your Foundation for Real-Time, AI‑Driven Customer Experiences

AEP is the central nervous system of your digital experience ecosystem. It unifies customer data, applies AI and machine learning, and enables real‑time activation across channels—all from a scalable, secure backbone. At The Pixel, we use AEP to build connected, data-driven architectures that unlock rapid insight and personalised engagement at enterprise scale.

Adobe Experience Platform

Why Adobe Experience Platform?

Explore how CJA illuminates customer behaviour across all touchpoints—powered by rigorous analytics, unified data, and demonstrable ROI.

Exceptional ROI & Payback

Adobe Commerce powers over 131,000 live sites globally, processing approximately US $155 billion in GMV in 2024, with projected growth of +11.6% in 2025

Powerful Edge & Hub Architecture

AEP offers a dual runtime model: a central “hub” for batch workflows and a low‑latency Edge Network for real-time decisioning and activation.

Unified SDK & Data Ingestion

The Experience Platform Web SDK provides a single lightweight library for collecting data and activating experiences across the suite—including Analytics, Campaign, and Target.

Enterprise‑Scale Governance

AEP includes built‑in data governance, real‑time profile resolution, and privacy controls—enabling trust at scale.

Exceptional ROI & Payback

A 2023 Forrester Total Economic Impact™ (TEI) study found a 431% ROI, with payback in under six months and US $534 million in net revenue gains across RT‑CDP, AJO, and CJA—all built on AEP

Powerful Edge & Hub Architecture

AEP offers a dual runtime model: a central “hub” for batch workflows and a low‑latency Edge Network for real-time decisioning and activation.

Adobe Experience Platform

Key Benefits & Use Cases

AEP consolidates your data infrastructure, powering intelligence and execution across the full Adobe ecosystem.

Single Source of Truth

Ingest, normalise, and unify data from any system into a central profile store.

Edge‑Powered Activation

Use localised decisioning to serve personalisation, campaigns, and experiences with minimal latency.

AI & Data Science Ready

Leverage built-in ML tools and generative capabilities like Agent Orchestrator and AI Assistant

Open & Extensible

Use RESTful APIs and modular architecture to integrate with Adobe and third‑party systems.

Scalable & Resilient

Built for enterprise-grade scale, reliability, and compliance.


Real-Time Analytics Foundation

Enables downstream tools like RT‑CDP, CJA, AJO, and Target to operate in concert.

Unify Data Across Systems

Bring together CRM, web, app, IoT, offline, and third‑party data into one secure, governed layer.

Standardise Governance & Privacy

Ensure compliance with GDPR, CCPA, and internal data policies across all use cases.

Enable Reusable Intelligence

Build clean data pipelines, apply ML once, then use those models everywhere.

Adobe Experience Platform

How The Pixel Uses Adobe Experience Platform

We implement AEP as the central platform for client ecosystems, enabling unified data collection, profile building, and real‑time activation. Our teams design edge‑enabled architectures for personalisation, build reusable ML models, and operationalise insights across channels—turning data into action, fast.

ADOBE GOLD PARTNER

Adobe Partnership

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EXPLORE

Our Work & Insights