AI-powered testing and personalisation.
In a digital-first world, customers expect tailored experiences across every touchpoint. Adobe Target makes this possible—offering powerful tools for testing, personalisation, and optimisation at scale. At The Pixel, we use Target to deliver data-driven, AI-enhanced experiences that boost engagement and conversion. With built-in intelligence from Adobe Sensei and seamless integration across channels, Adobe Target helps turn every interaction into a measurable opportunity for growth.
Not sure when to use Adobe Target? These are the most impactful scenarios where Target helps you test smarter, personalise faster, and convert better.
Launch statistically sound A/B and multivariate tests to evaluate content and design performance.
Adobe Sensei dynamically serves the most relevant content to every visitor in real time.
Automatically detect and scale winning variations across segments and channels.
Deliver consistent personalisation across websites, mobile apps, email, and more.
Natively connects with Adobe Analytics, Real-Time CDP, and the full Experience Cloud stack.
Designed for high-traffic, high-frequency testing without compromising performance or speed.
Replace guesswork with hard data to support digital design changes and user experience improvements.
Adapt experiences instantly based on user signals, preferences, and historical behaviour.
Optimise navigation, forms, and CTAs to increase drop-off recovery and goal completion.
At The Pixel, Adobe Target is foundational to how we create intelligent, high-performing digital experiences. We run continuous A/B and multivariate tests across key touchpoints—from landing pages to checkouts—while using Adobe Sensei to personalise at scale. With integrated analytics, we turn data into action quickly, driving measurable lifts in engagement and revenue for our clients.
Reduce page load times through advanced caching, minification, and lazy loading. Implement Content Delivery Networks (CDNs) for faster global access. Optimise hosting environments and server configurations for peak performance