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ADOBE PARTNERSHIP

Adobe Target

AI-powered testing and personalisation.

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Drive Personalisation & Optimisation with Confidence

In a digital-first world, customers expect tailored experiences across every touchpoint. Adobe Target makes this possible—offering powerful tools for testing, personalisation, and optimisation at scale. At The Pixel, we use Target to deliver data-driven, AI-enhanced experiences that boost engagement and conversion. With built-in intelligence from Adobe Sensei and seamless integration across channels, Adobe Target helps turn every interaction into a measurable opportunity for growth.

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Why Adobe Target?

Not sure when to use Adobe Target? These are the most impactful scenarios where Target helps you test smarter, personalise faster, and convert better.

Optimisation with Confidence

Adobe Target supports robust statistical testing with 95% confidence intervals, enabling reliable A/B and multivariate experiments that drive actionable insights.

Proven Business Impact

According to a Forrester study, 68% of companies using personalisation tools exceeded their revenue targets, while 67% surpassed goals in both conversions and customer experience.

Hyper-Personalisation at Scale

Nearly two-thirds of organisations implementing hyper-personalisation saw stronger results across customer lifetime value, marketing ROI, and retention.

Trusted Market Leader

Adobe Target is consistently named a Leader in Gartner and Forrester reports, praised for its innovation, scalability, and ability to deliver measurable personalisation outcomes.

Validate Design & UX Decisions

Replace guesswork with hard data to support digital design changes and user experience improvements.

Synchronise Personalisation Across Channels

Ensure consistent experiences across web, mobile, in-app, and em

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Key Benefits & Use Cases

Not sure when to use Adobe Target? These are the most impactful scenarios where Target helps you test smarter, personalise faster, and convert better.

Data-Driven Testing

Launch statistically sound A/B and multivariate tests to evaluate content and design performance.

AI-Powered Personalisation

Adobe Sensei dynamically serves the most relevant content to every visitor in real time.

Faster Optimisation Cycles

Automatically detect and scale winning variations across segments and channels.

Omnichannel Reach

Deliver consistent personalisation across websites, mobile apps, email, and more.

Seamless Integration

Natively connects with Adobe Analytics, Real-Time CDP, and the full Experience Cloud stack.

Built for Scale

Designed for high-traffic, high-frequency testing without compromising performance or speed.

Validate Design & UX Decisions

Replace guesswork with hard data to support digital design changes and user experience improvements.

Respond to Behaviour in Real Time

Adapt experiences instantly based on user signals, preferences, and historical behaviour.

Improve Conversion Funnels

Optimise navigation, forms, and CTAs to increase drop-off recovery and goal completion.

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How The Pixel Uses
Adobe Target

At The Pixel, Adobe Target is foundational to how we create intelligent, high-performing digital experiences. We run continuous A/B and multivariate tests across key touchpoints—from landing pages to checkouts—while using Adobe Sensei to personalise at scale. With integrated analytics, we turn data into action quickly, driving measurable lifts in engagement and revenue for our clients.

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