ADOBE PARTNERSHIP

Adobe Journey Optimizer

Orchestrate real-time customer journeys.

OVERVIEW

Orchestrate Omnichannel Journeys in Real Time

Consumers expect seamless experiences tailored to their current context—whether in-app, on-site, via email, or even in-store. Adobe Journey Optimizer (AJO) enables real-time, AI-driven orchestration of personalised journeys across every channel. At The Pixel, we use AJO to design intelligent, automated workflows that enhance engagement and drive conversions at scale.
 
 
 

Adobe Journey Optimizer

Why Adobe Journey Optimizer?

See how AJO unifies real-time customer context, automation, and insights to deliver measurable marketing results.

Exceptional ROI & Fast Payback

A 2023 Forrester Total Economic Impact™ (TEI) study reported a 431% ROI, under six months payback, and US $534 million in net revenue over three years when combining AJO with RT‑CDP and Customer Journey Analytics

Dramatic Productivity Gains

The same study showed 30% higher analyst productivity, 20% campaign orchestration efficiency, and 8,320 hours saved for marketing teams

EMEA-Specific Success

European organisations achieved a 291% ROI, €10.1 million in business value, 30% analyst efficiency, and a 20% uplift in campaign performance

Unified Journey Intelligence

Built on Adobe Experience Platform, AJO ingests real-time profiles and unifies activation logic—making real-time orchestration both powerful and intuitive

Exceptional ROI & Fast Payback

EMEA-Specific Success

European organisations achieved a 291% ROI, €10.1 million in business value, 30% analyst efficiency, and a 20% uplift in campaign performance

Adobe Journey Optimizer

Key Benefits & Use Cases

AJO centralises journey design, decisioning, and optimisation to deliver smarter, scalable engagement.

Drag‑and‑Drop Journey Canvas

Build real-time, multi-step journeys visually with intuitive controls.

AI‑Powered Decisioning

Use machine learning to determine next-best actions, offer timing, and channel optimisation.

Omnichannel Orchestration

Coordinate messaging across email, web, mobile, SMS and notifications from a single interface.

Performance Reporting Built‑In

Track success with live reporting and journey KPIs to spot drop-offs and optimise paths.

Seamless API Integration

Works natively with RT‑CDP, Customer Journey Analytics, Adobe Target, plus external systems.

Scalable & Secure

Designed for enterprise-level capacity, real-time performance, and compliance.

Send Real-Time, Personalised Messages

Trigger 1:1 communications based on real-time behaviour—like sending a push notification when a customer enters your store parking to offer a tailored deal.

Run Scheduled & Campaign Journeys

Automate marketing emails, loyalty programmes, reminders, and cross-sell campaigns across channels.

Improve Team Productivity

Streamline campaign build, orchestration, and analysis—freeing teams to strategise and optimise.

Adobe Journey Optimizer

How The Pixel Uses Journey Optimizer

At The Pixel, we deploy AJO to design customised, context-aware journeys—enabling real-time notifications, scheduled communications, and channel-agnostic orchestration. We set up experimentation points to optimise send time and content variants, leveraging real-time analytics to iterate and refine. By connecting with CDP and Target, every journey is data-informed and dynamically optimised.

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