Looking ahead to 2025

5 Big Trends to Expect in Websites and eCommerce for 2025

1. Surge in Mobile Commerce (M-Commerce)

Mobile commerce is cementing itself as the cornerstone of eCommerce. In 2024, UK mobile eCommerce sales are expected to reach £560 billion, representing over 44% of all eCommerce sales in the country. Globally, mobile-first shopping is on the rise, driven by increasing smartphone penetration and seamless payment options. Businesses must prioritise mobile optimisation to capture this growing market.
Source: Statista (2024)

2. Accessibility-Driven Design

In 2025, accessibility will be a key focus as legislation like the European Accessibility Act (EAA) comes into force. The EAA mandates that digital products, including websites and apps, meet accessibility standards to ensure inclusivity for users with disabilities. Research shows that 15% of the global population lives with a disability, representing a significant audience. Designing websites that comply with WCAG (Web Content Accessibility Guidelines) will not only meet legal requirements but also expand market reach.
Source: European Commission (2024)

3. Emphasis on Enhanced eCommerce Security

With the surge in online transactions, security remains a critical concern. According to Juniper Research, global eCommerce merchants are expected to lose over £37 billion annually to online payment fraud by 2027, up from £31 billion in 2023. Technologies like behavioural biometrics and multi-factor authentication are becoming standard to combat these threats, ensuring trust and safety in eCommerce.
Source: Juniper Research (2023)

4. Adoption of Artificial Intelligence in Web Design

AI continues to revolutionise web design and user experience. AI tools such as chatbots, predictive analytics, and automated content generation enable hyper-personalised shopping experiences. Statista projects the global AI market in eCommerce to grow at a CAGR of 27%, reaching £36 billion by 2030.
Source: Statista (2024)

5. Rise of Voice Search Optimisation

Voice search is gaining momentum as smart devices and virtual assistants like Alexa and Google Assistant become ubiquitous. Businesses must adapt by optimising content for natural language queries. By 2025, an estimated 50% of searches are expected to be voice-activated, highlighting the need for conversational SEO strategies. This shift is particularly impactful for local businesses, as voice search often drives immediate, location-specific results.
Source: PwC (2024)

How The Pixel and Adobe DX Suite can help with these trends

The Adobe DX Suite of technologies offers powerful tools that align with and support these key trends:

1. Mobile Commerce (M-Commerce): Adobe’s responsive design tools, integrated into Adobe Experience Manager (AEM), ensure websites are optimised for all devices, providing seamless and engaging mobile-first experiences. Adobe Commerce enables businesses to manage their mobile storefronts efficiently, delivering faster load times and personalised content.
2. Accessibility-Driven Design: Adobe’s design tools, including Adobe XD and AEM, provide WCAG-compliant templates and features that make creating accessible digital experiences easier. Their built-in testing capabilities allow developers to evaluate and refine accessibility throughout the design process.
3. Enhanced eCommerce Security: Adobe Commerce integrates advanced security features such as PCI compliance, secure payment gateways, and fraud protection. Its analytics platform also helps monitor transactions for suspicious activity, ensuring a safe e-commerce environment.
4. AI-Driven Web Design: Adobe Sensei, the AI engine powering the Adobe DX Suite, enables businesses to deliver hyper-personalised experiences by analysing user behaviour and automating content creation. For instance, AI can dynamically recommend products, personalise layouts, and optimise user journeys in real-time.
5. Voice Search Optimisation: Adobe Analytics, combined with AI-driven insights from Adobe Sensei, helps businesses understand and adapt to voice search patterns. By analysing conversational queries, Adobe enables businesses to optimise their content for voice interactions.