The Pixel Blog

Magento Blog

A collection of posts covering the e-commerce industry, company updates and anything else we find interesting enough to post!

Understanding Users: Introducing UX Experts Natural Interaction

Posted on: Thursday, March 23, 2017 by Adam Babajee-Pycroft

I’m Adam Babajee-Pycroft, MD of UX agency Natural Interaction. We regularly partner with The Pixel to offer UX expertise on Magento ecommerce projects. Our optimisation and user research services can help you work out what to change to increase user satisfaction and boost conversion rates. Here’s some more background on what we can do. Why […]

Understanding Google RankBrain

Posted on: Friday, March 17, 2017 by Dan Marsh

RankBrain is an algorithm developed by Google that uses machine learning artificial intelligence (AI). It’s now one of the leading contributors in Google’s determination of search rankings – therefore whether you know it or not, it will likely be affecting your website’s organic search traffic. RankBrain impacts on the 15% of search queries per day […]

Ecommerce Trends 2017: Chatbots

Posted on: Friday, February 24, 2017 by Dan Marsh

Continuing our ecommerce trends 2017 series, here’s the low-down on chatbots. What are chatbots? Chatbots are becoming an increasingly common sight throughout the ecommerce world. Specifically designed to replicate human interaction, chatbots exhibit intelligent behaviour like that of a human to convincingly simulate how a human would respond as a conversational partner in the given […]

Greater personalisation: Magento’s partnership with Adobe

Posted on: Tuesday, February 14, 2017 by Dan Marsh

Towards the end of 2016 Magento announced a partnership with Adobe to deliver a newly integrated, personalised customer experience across all channels. So what does this mean for merchants? The partnership will see the powerful content and personalisation capabilities of Adobe Experience Manager – a comprehensive content management solution for building websites with a rich, […]

Ecommerce Trends 2017: Accelerated Mobile Pages (AMP)

Posted on: Thursday, January 19, 2017 by Dan Marsh

Accelerated Mobile Pages (AMP) were launched in February 2016 and are becoming an increasingly common sight in Google search results on mobile devices. You can tell if an article is AMP as it will be noticeably faster to load (coming from cache and virtually instant) and it will have a lighting bolt with ‘AMP’ next […]

Magento 2 Updates: 2.1.3 and 2.0.11

Posted on: Wednesday, January 4, 2017 by Dan Marsh

December saw the release of new versions of Magento 2. These Magento 2 updates included Enterprise Editions 2.1.3 and 2.0.11, and Community Editions 2.1.3 and 2.0.11, and are designed to provide new payment functionality, accelerated performance, and enhanced product quality. These latest software updates include new features and enhancements that remove points of friction for […]

The Path to Magento 2 Migration

Posted on: Tuesday, December 13, 2016 by Stephen Leyton

The following article is based on the presentation delivered by Stephen Leyton, Managing Director, and Duncan Ball, Senior Project Manager at The Pixel, at November’s event Magento Lunch & Learn, and offers a step-by-step breakdown on how the company approaches a Magento 2 migration. What does Magento 2 offer? There are significant changes around the […]

Magento Lunch & Learn: Highlights

Posted on: Tuesday, November 22, 2016 by Dan Marsh

Our event Magento Lunch & Learn took place 17 November. It was a great day that saw representatives attend from more than 30 of The Pixel’s clients, all coming together to find out about Magento 2 and the steps to migration. David Wise, Head of Strategic Partners, North Europe & Middle East at Magento, gave […]

Black Friday & Cyber Monday Tips for Ecommerce

Posted on: Wednesday, November 16, 2016 by Dan Marsh

Black Friday and Cyber Monday are now two of the busiest and biggest online shopping days of the year. Are you ready? What’s the difference? Black Friday falls the day after Thanksgiving in the US, and Cyber Monday is always the following Monday. Black Friday has been around longer and originally existed as a solely […]

Google Announces Split of Mobile & Desktop Search Index

Posted on: Tuesday, October 18, 2016 by Dan Marsh

Google’s current search index (that serves both mobile and desktop) is due to be split to offer a better smartphone and tablet experience. The new mobile search index will be updated on a more frequent basis than the current desktop index, and therefore enable more relevant and up-to-date results for mobile users. The change is […]