The Pixel Blog

Award-winning Online Marketing

Posted on: Thursday, December 3, 2015 by Dan Marsh

We’re very pleased to announce that Heathcote & Ivory (one of our Online Marketing clients) were recently awarded Best Online Marketing at the Pure Beauty Awards 2015. The Pure Beauty Awards (in its 14th year) rewards innovation and creativity within the beauty industry and the most exciting beauty products launched within the past year. The […]

Magento Security Exploit

Posted on: Thursday, October 22, 2015 by Stephen Leyton

Recently, Magento issued a statement regarding a security exploit in the system that needed investigating on any site running their software, raising a number of issues in the process. Some are worried about their site’s security. Others are unsure whether they’re vulnerable to external and potentially dangerous threats such as hackers and malware? Thankfully there […]

Magento 2: What’s New and Should I Switch?

Posted on: Wednesday, October 21, 2015 by Stephen Leyton

For more information on our Magento 2 services and to see how you can upgrade to Magento 2 please click here. Since it’s an announcement back in 2011, the software world has waited with bated breath for the release of Magento 2. But with all the time that has passed, not to mention the growing […]

Amazon Prime Day: Do Discount Days Work?

Posted on: Friday, August 7, 2015 by Stephen Leyton

In the wake of Amazon Prime Day, we thought we’d ask ‘what’s the point?’ and what is there to gain for online retailers. We know that as a retailer you need to take a hit in order to discount, the question that remains is how much of a hit and what are you left with […]

The task at hand Our client, The Consortium (providing educational supplies to schools across the UK) requested the build of a tool that would allow its customers to easily configure and purchase Exercise Books – a process that was previously long-winded and option heavy. Users of The Consortium website were slightly different to a standard […]

Simple Social Media Hashtag Guide

Posted on: Tuesday, June 30, 2015 by Dan Marsh

In 2007, the hashtag was invented by Chris Messina on the Twitter platform, as a way of categorising tweets, making related subject matter easier to find. They’re a great way of joining a conversation about #SocialMedia, #Ecommerce or #Anything. By clicking on the hastag you will see all other posts that use that tag; it’s […]

Top Tips for Product Pages

Posted on: Thursday, June 4, 2015 by Clare Hamilton

Clients often place a lot of emphasis on their website’s homepage – it’s the gateway to their site and the all important first impression. After the homepage, the next vital page to get right is the Product Page. This page carries a lot of weight; it is where you need to convert a visitor into […]

How to create a filtered view in Google Analytics

Posted on: Thursday, May 28, 2015 by Miles Woolgar

Why create a filtered view in Google Analytics? For many setting up Google Analytics only involves creating an account and then waiting for the stats to start coming in. However, if you are going to analyse data you should start off with clean data. When you setup Google Analytics you need to create additional filtered […]

How To Upload Bing Ads Cost Data Into Google Analytics

Posted on: Friday, May 8, 2015 by Miles Woolgar

Many Bing advertisers in the UK are guilty of setting up their campaigns and then neglecting them. Part of the problem is that many of us use Google Analytics, which can be easily setup to automatically import cost data from AdWords. You can manually tag your Bing campaigns so that you see conversions and revenue […]

Magento Shoplift Bug: Have You Been Affected?

Posted on: Thursday, April 30, 2015 by Dan Marsh

A recent Magento vulnerability known as Magento Shoplift, first reported to Magento in late January, allows attackers to obtain control over a store and its data using RCE (Remote Code Execution). Shoplift affects both Magento Enterprise Edition and Magento Community Edition. A security patch (SUPEE-5344) was released in February. If you’re unsure as to whether […]