Last week (9-10 October) Magento's annual European gathering took place in Barcelona, Spain. MagentoLive 2018 saw the biggest ecommerce innovators and leaders come together for two days of networking, seminars, educational workshops, in order to learn about the roadmap ahead for Magento and what's new on the ecommerce horizon.

Key speakers this year were Shantanu Narayen (Adobe CEO), Mark Lavelle (Magento Senior Vice President) and Bruce Dickinson (Iron Maiden frontman, Aviator & Entrepreneur).

The Pixel were exhibiting at stand S1 and we were joined by many of our clients and partners throughout the course of the event – thanks to everyone that came by to chat and talk shop, it was great catching up with you all.

Here's a brief 'Twitter tour' summarising what we got up to, and the key announcements that took place at the event, many of which will play a significant role in the future of Magento and its merchants.

The Pixel's Luke, Duncan and Tash all ready themselves for the 2 days ahead...

The Pixel team all set up and ready for day 1 of MagentoLive. Come and see us and say hello! Stand S1. #MLEU

— (@ThePixelUK) October 9, 2018

Mark Lavelle, Magento Senior Vice President, took to the stage on day 1 to address the Magento adoring crowd and to shed some light on the reasons behind one of the major Magento Commerce developments of the year: Adobe's acquisition of the company. One of the chef concerns of many was whether or not Adobe could truly understand and adhere to the open source, community-based ethos of the company. He went on to explain the importance in Adobe understanding how Magento came to be, when making their decision.

Magento's Mark Levelle on the @Adobe and @magento relationship going forward: "[Adobe] understand how we are different, understand how we work... We're only here because of our global ecosystem." #MLEU

— (@ThePixelUK) October 9, 2018

Mark Lavelle then interviewed Shantanu Narayen, Adobe CEO, about the purchase of Magento and reasons behind it.

Shantanu Narayen, @Adobe CEO, on stage with Mark Levelle discussing the acquisition of @magento: "Pursuing the status quo is not a business strategy... The community help us figure out where to take our products." #MLEU

— (@ThePixelUK) October 9, 2018

Keynote speaker Bruce Dickinson of Iron Maiden fame then treated us all to some timely words of wisdom on entrepreneurship, aviation, beer making, and most importantly, how to turn your customers into fans.

Bruce Dickinson of @IronMaiden at #MagentoLive yesterday, reminding us that customers walk away if you don't turn them into fans. #MLEU

— (@ThePixelUK) October 10, 2018

Next, the big news that a lot of attendees had been waiting for, the announcement of Magento Commerce 2.3. Chris Hedge, Sr. Director of Product Management, Magento, took us through the most significant developments to adorn the latest version, which included Progressive Web Apps (PWA) capabilities, Magento Payments, Page Builder content editor, as well as advancements to the existing Magento Business Intelligence (BI) and Magento Shipping features.

#Magento 2.3 to include Progressive Web Apps (#PWA), Magento Payments and Page Builder content editor. #MLEU

— (@ThePixelUK) October 10, 2018

That night saw Magento's party at the Fairmont Rey Juan Carlos Hotel - unfortunately we have no footage of the evening :). And so on to day 2!

Final day of #MagentoLive2018! It's been a great couple of days. Come and see us at stand S1. #mleu

— (@ThePixelUK) October 10, 2018

Day 2 saw an enlightening talk on stage featuring The Pixel client OSPREY LONDON and our extension partners Klevu, dotmailer & Nosto, explaining the importance of obtaining the right balance between on site search, personalisation and email marketing.

Partners @klevusearch, @dotmailer & @NostoSolutions explaining the importance of combining search, #personalisation and #EmailMarketing for client @OSPREYLONDON. #mleu

— (@ThePixelUK) October 10, 2018

Next came the second keynote seminar of the conference, which saw Jason Woosley, SVP of Product & Technology, Magento, make some key announcements about upcoming features in Magento Commerce, including Advanced Site Search with integrated AI/Machine Learning capabilities.

#Magento Commerce to include Advanced Site Search with integrated #AI / #MachineLearning capabilities. #mleu

— (@ThePixelUK) October 10, 2018

We've had a brilliant few days in Barcelona at #MagentoLive Europe. Thanks to everyone that came by the stand to talk #Magento. See you next year! #MLEU

— (@ThePixelUK) October 10, 2018

Roll on next year. We'll see you there!