We are very pleased to announce that our client The Consortium has been shortlisted for the Best B2B eCommerce website at the eCommerce Awards for Excellence 2016. Congratulations to The Consortium and all finalists at this year’s awards. With a fantastic number of high-quality entries this year, we’re very proud that one of our clients has made it on to the shortlist for best B2B experience. The Consortium has recently undergone an extensive usability study and mobile/website redesign project with ourselves and our partners Phoenix Wharf (design) &Natural Interaction (UX/UI) to dramatically change the functionality of the site. This study involved a comprehensive UX breakdown, analysing each aspect of the buying process using cognitive psychology research and trusted schools of design to fully optimise usability. The study also involved usability testing from the client's targeted demographic.

The Consortium - Mobile optimised
Initial concept designs based on UX research

The nomination for the eCommerce awards is also a celebration of the power of the Magento B2B platform – one of the areas we at The Pixel have chosen to specialise in. Why is Magento so good for B2B? It’s no secret that B2B buyers are now expecting the same level of service from an ecommerce purchase as an everyday consumer would from a B2C transaction. Magento is already well and truly ahead of the game in this field, offering B2B self-serve browsing and purchasing tools to cut out the middleman, personalised recommendations, powerful search capabilities, the ability to nurture leads throughout the buyer journey and an easier buyer experience.It’s also Magento’s open source flexibility that enables it to cater for such a diverse range of clients and objectives. Take a look at our case study ‘Exercise Book Builder’ Magento Customisation to get an idea as to what can be achieved with the flexibility of Magento.Congratulations once again to all Best B2B eCommerce finalists, who are as follows:Connect Education and Care (trading as The Consortium)Cormar Carpets by CSI MediaHancocks B2B Ecommerce on Magento Enterprise by Williams CommerceHemsley Fraser by LabIRP CommerceParcellyRS ComponentsSalesOptimizeSelco Builders Merchant by JHFor a full list of eCommerce Awards for Excellence 2016 Finalists visit the website: http://www.ecommerceawards.london/finalists-2016/